“Well, maybe ‘cause deep down I know I ain’t doing enough.” “But damn, why I feel faker than Snow on Tha Bluff?” he finishes. He suggests that she “treat people like children,” instead of calling them out, then, finally, turns to look inward. He continues by assuming that Noname had “parents that know ‘bout the struggle for liberation,” but Noname herself had to read more about activism and capitalism after being dragged by Twitter last year. Cole is presumably talking about Noname’s recent tweet, where she called out “top selling rappers” in general who haven’t used their platform to show support for Black Lives Matter.
“She mad at the celebrities, low-key I be thinkin’ she talkin’ ‘bout me / Now I ain’t no dummy to think I’m above criticism / So when I see something that’s valid, I listen / But shit, it’s something about the queen tone that’s botherin’ me,” he raps in the beginning. Cole’s idea of being “gentle” with Noname is spending the majority of “Snow on Tha Bluff” making assumptions about her and excuses for himself. And I appreciate her and others like her because they challenge my beliefs and I feel that in these times that’s important.- J. I haven’t done a lot of reading and I don’t feel well equipped as a leader in these times. “We may not agree with each other but we gotta be gentle with each other,” he left with a peace sign, no petitions linked, no GoFundMes, no bail funds. Meanwhile a nigga like me just be rapping.” He finishes by saying he’s not a leader, but appreciates Noname for “challenging” his beliefs. She has done and is doing the reading and the listening and the learning on the path that she truly believes is the correct one for our people. Follow I love and honor her as a leader in these times. I accept all conversation and criticisms. “That’s fine with me, it’s not my job to tell anybody what to think or feel about the work. Cole said he stands behind “every word of the song that dropped last night.” “Some assume to know who the song is about,” he said in a thread. But instead of just being up front about those insecurities, he spends over half of the song dragging an unnamed woman many assumed to be Noname, based on the tracks’s description of the woman’s tweets. Cole’s own feelings of inadequacy surrounding activism. Make it make sense! Thirty-five-year-old Jermaine Cole’s new song “ Snow on Tha Bluff” addresses the current protests against racism and police brutality across the world and alludes to J. Cole logged on to Twitter bright and early this morning to double down on his alleged Noname diss, but also to say that he honors and appreciates her. But when one of the dealers he ripped off comes for revenge, Curt’s life starts to spiral out of control.Photo: Issac Baldizon/NBAE via Getty Images He robs dope boys, he runs from the cops, he sells drugs, all while trying to provide for his two-year-old son.
At first its business as usual for Curtis. When Curtis Snow steals a video camera from some college kids during a dope deal, he gives the camera to his best friend, Pancho, and they start documenting their lives.